Invest in Your CRM Strategy, Not Just Your CRM Tech

Successful CRM projects need thoughtful planning, not just quick launches. GMA delivers scalable, efficient solutions for long-term growth.

Jason Katz 11/8/22 Jason Katz 11/8/22

Time Study's 4x Annual Recurring Revenue

SaaS startups need multi-disciplinary marketing machines to win. GMA helped Time Study achieve 4x ARR in a critical time.

Laxmi Gandhi and Jason Katz 12/22/21 Laxmi Gandhi and Jason Katz 12/22/21

Software products lack a tactile element. Value must be visualized, usually through evoking a core emotion, desire, or need.

Jason Katz 4/23/21 Jason Katz 4/23/21

Autopilot redefines the Marketing Cloud with AI-authored emails and seamless data integration from MarTech ecosystem.

Sohini Surapaneni and Jason Katz 3/15/21 Sohini Surapaneni and Jason Katz 3/15/21

Rising SaaS popularity means more competition. Stand out by developing a comprehensive growth marketing strategy.

Jason Katz 10/12/20 Jason Katz 10/12/20

Making wave in the MarTech world, Twilio's $3.2B acquisition of Segment raises questions. Is it good for customers?

Xiaoyue Della Han and Jason Katz 5/26/20 Xiaoyue Della Han and Jason Katz 5/26/20

Discount offers and value-added COVID-19 response resources. Organized into 2 types of offers from 14 different categories.

Xiaoyue Della Han and Jason Katz 4/26/20 Xiaoyue Della Han and Jason Katz 4/26/20

Lower ad costs from Facebook & Google due to COVID-19 can provide opportunities for companies to grow by strategic ad spending.

Jason Katz 2/4/19 Jason Katz 2/4/19

Comparing MarTech from Marketer & Vendor perspectives + Amazon's AdTech Disruption, discussed in "Talking Stack" (Episode 32).

Jason Katz 11/28/18 Jason Katz 11/28/18

Product Marketing is critical in the MarTech ecosystem. Best practices emerged in seller adoptions & buyer decisions.

Jason Katz 11/6/18 Jason Katz 11/6/18

Marketing pros reveal the key factors when purchasing software in this Databox article featuring Growth Marketing Advisors.