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INBOUND 2024 highlighted HubSpot's BreezeAI advancements and networking, strengthening GMA's role in HubSpot CRM.
Paid advertising is a huge cost for high growth companies. Therefore, robust attribution is a must. There are a myriad of attribution solutions…
Growth Marketing Advisors partnered with Hive Technologies Inc to supercharge operations with tailored CRM solutions.
After onboarding, fixing, and enhancing Hubspot instances for so many clients, we’ve been upgraded to a Hubspot Solution Partner.
As the battle for the best AI has started, would ChatGPT or Bard be a better Chief Growth Officer? Learn who wins.
What is the most effective marketing strategy for my company? How can I build & implement it successfully? Follow these steps...
Building a marketplace isn’t easy. GMA’s helped Hunterz achieved a 10x increase in demand, 20x in supply, & 3x ROAS.
UTM attribution is enduring, but the transition to GA4 isn't straightforward. Best practices for datasets are changing.
Big Tech's dominance & privacy regulations prompt changes. Gov. needs more knowledge to get involved effectively.
Autopilot redefines the Marketing Cloud with AI-authored emails and seamless data integration from MarTech ecosystem.
Making wave in the MarTech world, Twilio's $3.2B acquisition of Segment raises questions. Is it good for customers?
Discount offers and value-added COVID-19 response resources. Organized into 2 types of offers from 14 different categories.
Growth Marketing Advisors on building marketing models that work together and managing them. Read more in DMNews.
Comparing MarTech from Marketer & Vendor perspectives + Amazon's AdTech Disruption, discussed in "Talking Stack" (Episode 32).
MarTech Governance for Your MarTech Stack" on "A Shark's Perspective - Marketing Podcast!" for a robust approach (Episode 89).
Product Marketing is critical in the MarTech ecosystem. Best practices emerged in seller adoptions & buyer decisions.
MarTech governance: 9K+ solutions, $65B funding, 70+ stack size, 500K agencies. Here are the 7 stages of governance
Marketing pros reveal the key factors when purchasing software in this Databox article featuring Growth Marketing Advisors.
Setbacks in transitioning to Growth Marketing & tracking its ROI" - Capterra article featuring Growth Marketing Advisors.
20 pros reveal considerations overlooked when building a MarTech stack. Learn more in this MerlinOne article featuring GMA.
Modern Marketing = Data + Smarts + People. Organize all Data in one central location. Use Smarts to interact with People.
It’s critical to think about the “brain” at the center of “DMP” offerings; key differences are identification, enrichment, & integrations.
The Marketing Technology ("MarTech") boom benefis all marketers - at companies large & small - and here's why.
MarTech simplifies marketing with high-impact conversations at scale for various personas, situations, needs, & channels.