A New Era for Marketers | MarTech

The Marketing Technology ("MarTech") boom benefis all marketers - at companies large & small - and here's why: Marketer: I have an idea that could increase Product A's EBITDA by 20%. We just need [homegrown] marketing technology to execute. Really, here's the CBA. General Manager: Thanks for the idea! The technology roadmap is full right now with product launches and enhancements. Let's revisit In 6 months. Sound familiar?... Read More...