UTM attribution is enduring, but the transition to GA4 isn't straightforward. Best practices for datasets are changing.

Big Tech's dominance & privacy regulations prompt changes. Gov. needs more knowledge to get involved effectively.

Comparing MarTech from Marketer & Vendor perspectives + Amazon's AdTech Disruption, discussed in "Talking Stack" (Episode 32).

MarTech Governance for Your MarTech Stack" on "A Shark's Perspective - Marketing Podcast!" for a robust approach (Episode 89).

Product Marketing is critical in the MarTech ecosystem. Best practices emerged in seller adoptions & buyer decisions.

MarTech governance: 9K+ solutions, $65B funding, 70+ stack size, 500K agencies. Here are the 7 stages of governance

Marketing pros reveal the key factors when purchasing software in this Databox article featuring Growth Marketing Advisors.

20 pros reveal considerations overlooked when building a MarTech stack. Learn more in this MerlinOne article featuring GMA.

MarTech simplifies marketing with high-impact conversations at scale for various personas, situations, needs, & channels.

Modern Marketing = Data + Smarts + People. Organize all Data in one central location. Use Smarts to interact with People.

It’s critical to think about the “brain” at the center of “DMP” offerings; key differences are identification, enrichment, & integrations.

The Marketing Technology ("MarTech") boom benefis all marketers - at companies large & small - and here's why.