RESOURCES
What You Need to Know about Paid Advertising Attribution
Paid advertising is a huge cost for high growth companies. Therefore, robust attribution is a must. There are a myriad of attribution solutions…
Turbocharging Hive Technologies Operations
Growth Marketing Advisors partnered with Hive Technologies Inc to supercharge operations with tailored CRM solutions.
Announcement: HubSpot Solutions Partner
After onboarding, fixing, and enhancing Hubspot instances for so many clients, we’ve been upgraded to a Hubspot Solution Partner.
Chief Growth Officer - ChatGPT or Bard?
As the battle for the best AI has started, would ChatGPT or Bard be a better Chief Growth Officer? Learn who wins.
Building Your Company's Marketing Machine
What is the most effective marketing strategy for my company? How can I build & implement it successfully? Follow these steps...
Hunterz' 10x Growth, 3x Return on Ad Spend
Building a marketplace isn’t easy. GMA’s helped Hunterz achieved a 10x increase in demand, 20x in supply, & 3x ROAS.
Evolving Attribution, from UA to GA4
UTM attribution is enduring, but the transition to GA4 isn't straightforward. Best practices for datasets are changing.
The Privacy Apocalypse, Where To Go From Here?
Big Tech's dominance & privacy regulations prompt changes. Gov. needs more knowledge to get involved effectively.
The Next Gen Marketing Cloud Has Arrived
Autopilot redefines the Marketing Cloud with AI-authored emails and seamless data integration from MarTech ecosystem.
Twilio Acquires Segment, Good or Bad?
Making wave in the MarTech world, Twilio's $3.2B acquisition of Segment raises questions. Is it good for customers?
Your Pandemic MarTech Offer Guide
Discount offers and value-added COVID-19 response resources. Organized into 2 types of offers from 14 different categories.
How Marketing Models Should Stack Up
Growth Marketing Advisors on building marketing models that work together and managing them. Read more in DMNews.
Inside MarTech | Vendor & Client Side (Podcast)
Comparing MarTech from Marketer & Vendor perspectives + Amazon's AdTech Disruption, discussed in "Talking Stack" (Episode 32).
MarTech Governance Podcast
MarTech Governance for Your MarTech Stack" on "A Shark's Perspective - Marketing Podcast!" for a robust approach (Episode 89).
Marketing MarTech | Seller and Buyer Side
Product Marketing is critical in the MarTech ecosystem. Best practices emerged in seller adoptions & buyer decisions.
Seven Stages of MarTech Governance
MarTech governance: 9K+ solutions, $65B funding, 70+ stack size, 500K agencies. Here are the 7 stages of governance
8 Important Factors When Buying Software
Marketing pros reveal the key factors when purchasing software in this Databox article featuring Growth Marketing Advisors.
Move Beyond the Cost-Center Mentality
Setbacks in transitioning to Growth Marketing & tracking its ROI" - Capterra article featuring Growth Marketing Advisors.
Considerations Most Companies Overlook
20 pros reveal considerations overlooked when building a MarTech stack. Learn more in this MerlinOne article featuring GMA.
Secret Sauce of Customer Relationships
MarTech simplifies marketing with high-impact conversations at scale for various personas, situations, needs, & channels.