INBOUND 2024 - Cracking the AI Code for CRM
AI has simplified many tasks but is far from delivering value that meets its enormous hype. I have been skeptical. But at INBOUND2024, and especially during Dharmesh Shah’s opening day talk, some of my skepticism was alleviated.
After 8 years of SalesforceEinstein, HubSpotBreezeAI's launch has surpassed its CRM AI predecessor naturally weaved into HubSpot’s CRM for sales, marketing, service, and operations - 200+ new features (and expertly presented by Kyle Jepson, even more engaging in real life). This feat was only possible because of HubSpot’s service-oriented architecture, commitment to user experience, and obsession with AI.
Only HubSpot customers with the right data model, workflows, and solution architecture will realize the full power of BreezeAI - further reinforcement that GMA’s work with HubSpot CRM is future proof and invaluable. In Darmesh’s terminology, GMA is one of the most powerful AIAgents.
While impressed by BreezeAI, my favorite part of INBOUND2024 was meeting up with colleagues new & old.
On Partner Day, I led a Braindate session “Championing Quality in Competitive Markets: Strategies to Sell High-Caliber Enterprise Solutions” with Andreas Wessolly wielding Content Hub at scale, Ryan Wright asking great ?'s, and ⚙️ Chris Carolan ⚙️ championing CRMStrategy. Was also great to see my former AmEx colleague Nisha Goklaney who now works at HubSpot.
At Arrows happy hour, I spoke with Max Cohen 🧔🏻 who may literally know everyone at INBOUND2024 and shared great insights about the HubSpotCommunity. Before his podcast, he introduced me to HubSpot community pillars George B. Thomas, Justin D. Givens, Kyle Jepson, Nick Waverek and Chris Carolan - like Max, all great people.
At DealHub.io happy hour, enjoyed an old fashioned with John Mitchell-Patnett followed by a delicious dinner at Barking Crab. The ambience was good, food was better, and company was the best! Boston Harbor views were nice incl the Boston Tea Party site. Next day, had dinner at TV’s most famous bar Cheers with Adam Kantrowitz.
Had the pleasure of meeting GMA partners HubSpot’s John Murphy, Brittany Foley, and Michael Hodsdon, DealHub’s Elie Skolnick, Samuel Bratsztejn, Haim Cohen Mintz, and Mark Lerner, Zuper's Christopher M Barone and Joshua Lee, CallRail’s Bailey Beckham, Aircall's Louis Dumortier, and Funnel's John Regan, as well as new ones like Syncari's Mary Vue and Supered⚡ Blake Lytle ⚡️and Caleb King ⚡ in real life.
While enjoying the food trucks, met a lot of interesting people - Kristine Hansen who is large agency alumnus and now large company HubSpot admin, Brandon Taylor who is a savvy marketer and creative thinker, and Alan Stein who is a high energy founder who I also know from AmEx and Columbia Business School.
So, that’s a wrap on INBOUND 2024.
Some AI skepticism alleviated.
Wonderful colleagues new & old.
Inspiration about the value GMA delivers for its clients and partners and more possibilities for the future.
Onwards!
