RESOURCES
The Economics of Customer Acquisition
Profitable growth is heavily dependent on Customer Acquisition Cost (CAC), closely followed by startups and their investors. Here’s how it all works…
Down with the CPM
The WSJ article about brands spending shifting TV ad dollars elsewhere isn’t “news”. It’s just another symptom of CPMs that are just too high. To mitigate…
Chief Growth Officer - ChatGPT or Bard?
As the battle for the best AI has started, would ChatGPT or Bard be a better Chief Growth Officer? Learn who wins.
Hunterz' 10x Growth, 3x Return on Ad Spend
Building a marketplace isn’t easy. GMA’s helped Hunterz achieved a 10x increase in demand, 20x in supply, & 3x ROAS.
Time Study's 4x Annual Recurring Revenue
SaaS startups need multi-disciplinary marketing machines to win. GMA helped Time Study achieve 4x ARR in a critical time.
90 Days for Bartesian to Reach Shopify Top 5
Ecommerce success requires a skilled marketing machine. GMA helped Bartesian become a top trending product globally.
Category Takeovers & User Dependency
Rising SaaS popularity means more competition. Stand out by developing a comprehensive growth marketing strategy.
5 Growth Strategies That Made Billions
Airbnb, DoorDash, and SeatGeek started small but grew to become leaders. What were their secrets to success?
Move Beyond the Cost-Center Mentality
Setbacks in transitioning to Growth Marketing & tracking its ROI" - Capterra article featuring Growth Marketing Advisors.
Your Modern Marketing Playbook
Modern Marketing = Data + Smarts + People. Organize all Data in one central location. Use Smarts to interact with People.
Three Pillars of Marketing Technology
It’s critical to think about the “brain” at the center of “DMP” offerings; key differences are identification, enrichment, & integrations.