Chief Growth Officer - ChatGPT or Bard?
With the unprecedented rise of generative AI through OpenAI’s (now Microsoft’s) ChatGPT and Google’s Bard, Growth Marketing Advisors was curious about which would be the best Fractional Chief Growth Officer. So we invited these two distinguished guests to participate on a virtual panel about the topic, discussing programs, resourcing, and software.
Some of the answers surprised us such as choosing competitor software over its own. The winner is announced at the end of the article. It’s more fun to follow along but if you just can’t wait, there are also links so you can jump to the conclusion if the anticipation is too much ;-)
Online and Offline Marketing
For our first topic, we’ll cover various online and offline marketing channels, delving into common challenges, performance marketing, brand building, and budget allocation.
GMA: What are the most common pitfalls in digital advertising?
ChatGPT: Some of the most common pitfalls in digital advertising include:
Poor targeting: Without effective targeting, digital ads may be displayed to the wrong audience and result in wasted ad spend.
Ad fatigue: Showing the same ad to the same audience too frequently can lead to ad fatigue, where the audience becomes less responsive to the ad over time.
Poor ad design and messaging: Digital ads need to be designed and crafted with compelling visuals and messaging to capture attention and persuade the audience to take action.
Lack of measurement and optimization: Without proper tracking and analysis of campaign performance, it can be difficult to optimize digital ads for better performance.
Overemphasis on click-through rates (CTR): While CTR is an important metric to measure engagement, it may not be the best indicator of campaign success. Other metrics such as conversion rate and return on investment (ROI) should also be considered.
Neglecting mobile optimization: With the increasing use of mobile devices, it's important to ensure that digital ads are optimized for mobile screens and provide a seamless user experience.
Lack of transparency: It's important for advertisers to be transparent about their ad targeting and data usage to build trust with their audience.
By avoiding these pitfalls and focusing on creating targeted, well-designed, and optimized digital ads, advertisers can increase the effectiveness of their campaigns and achieve better ROI.
Bard: Here are the most common pitfalls in digital advertising:
Not having a clear goal: It's important to know what you want to achieve with your digital advertising campaign before you start spending money. Are you trying to generate leads, increase brand awareness, or drive sales? Once you know your goal, you can choose the right channels and tactics to reach your target audience.
Not targeting your audience: Digital advertising allows you to target your ads to specific demographics, interests, and even behaviors. If you don't target your ads, you're wasting money by showing them to people who are not interested in what you have to offer.
Not using the right ad formats: There are a variety of ad formats to choose from, including text, image, video, and interactive ads. Each format has its own strengths and weaknesses, so it's important to choose the right format for your campaign.
Not tracking your results: It's important to track the results of your digital advertising campaigns so you can see what's working and what's not. This information can help you improve your campaigns and get better results.
Not being patient: Digital advertising is a long-term game. It takes time to build an audience and generate results. Don't expect to see results overnight.
By avoiding these pitfalls, you can improve your chances of success with digital advertising.
GMA: These answers are pretty similar but Microsoft is a bit more concerned; Microsoft for the win on this one. And now for the next question:
How often do startup and Fortune 500 investments in data, attribution, and measurement capabilities successfully enable growth? Please provide examples.
ChatGPT: The success rate of investments in data, attribution, and measurement capabilities can vary depending on the company and the specific project. However, startups and Fortune 500 companies both have the potential to see significant growth when they invest in these capabilities.
For startups, data, attribution, and measurement capabilities are often crucial for understanding their target market and customer behaviors. For example, BarkBox, a subscription-based pet supplies company, used data analysis to determine which dog breeds were the most popular among their customers. This led them to create targeted marketing campaigns and product offerings that resonated with their audience, resulting in a 60% increase in revenue in just one year.
Fortune 500 companies also benefit from investments in data, attribution, and measurement capabilities. For example, Procter & Gamble (P&G) used data analytics to improve their supply chain efficiency and reduce waste. By using real-time data to track inventory and production, P&G was able to optimize their operations and save $1 billion in costs.
While success rates may vary, these examples demonstrate how investments in data, attribution, and measurement capabilities can enable growth for both startups and Fortune 500 companies.
Bard: According to a study by Forrester Research, only 20% of companies are successful in developing data, attribution, and measurement capabilities. However, when done correctly, these capabilities can be a powerful tool for growth.
Here are some examples of how investments in data, attribution, and measurement capabilities have enabled growth for startups and Fortune 500 companies:
Startups:
Airbnb: Airbnb used data to identify which cities were most popular with travelers. The company then focused its marketing efforts on these cities, and saw a significant increase in bookings.
Uber: Uber used data to track customer behavior. The company found that customers were more likely to use Uber if they could see the location of their driver in real time. Uber then added this feature to its app, and saw a significant increase in rides.
Dropbox: Dropbox used data to identify which users were most likely to churn. The company then reached out to these users and offered them discounts and other incentives to stay with the company. Dropbox was able to reduce its churn rate, saving the company money.
Fortune 500 companies:
Amazon: Amazon uses data to personalize the shopping experience for its customers. The company recommends products to customers based on their past purchases, and also shows them products that other customers who have purchased similar products have also purchased. Amazon's use of data has helped it to increase sales and improve customer satisfaction.
Walmart: Walmart uses data to track inventory levels and identify trends in customer behavior. The company uses this information to make decisions about which products to stock and how to price them. Walmart's use of data has helped it to improve its efficiency and profitability.
Target: Target uses data to track customer behavior and identify pregnant women. The company then sends these women coupons and other offers for baby-related products. Target's use of data has helped it to increase sales of baby products.
These are just a few examples of how investments in data, attribution, and measurement capabilities can enable growth for startups and Fortune 500 companies. By investing in these capabilities, companies can gain a competitive advantage and improve their bottom line.
Here are some of the key differences between startups and Fortune 500 companies when it comes to investing in data, attribution, and measurement capabilities:
Startups: Startups typically have less resources than Fortune 500 companies, so they need to be more strategic about how they invest in these capabilities. They may need to focus on a few key areas where data can make a big difference, rather than trying to do everything at once.
Fortune 500 companies: Fortune 500 companies typically have more resources than startups, so they can afford to invest in a wider range of data capabilities. They may also have more complex needs, so they may need to use more sophisticated data analytics tools.
No matter the size of your company, investing in data, attribution, and measurement capabilities can be a smart move. By understanding your customers and your business better, you can make better decisions that will lead to growth.
GMA: Microsoft and Google are bullish but Google is more grounded in the challenges especially facing startups; next question:
What are the top challenges of startup and Fortune 500 companies with data layer signal management? As data privacy gets stricter, will they keep up with the movement from front end pixel to server side based tracking?
ChatGPT: The top challenges for startup and Fortune 500 companies with data layer signal management can vary depending on their specific circumstances, but some common ones include:
Lack of expertise: Many companies struggle with finding or developing talent with the necessary skills to manage data layer signals effectively.
Data quality: Companies often have incomplete or inaccurate data, which can lead to poor decision-making and ineffective campaigns.
Integration issues: Data layer signals often need to be integrated across multiple systems, and it can be difficult to ensure that data is properly aligned and integrated.
Cost: Investing in data layer signal management can be expensive, and some companies may struggle to justify the costs or allocate the necessary resources.
As data privacy regulations continue to become stricter, companies will need to keep up with the movement from front-end pixel to server-side based tracking to ensure compliance. This shift can be challenging for some companies, as it requires significant changes to their data infrastructure and management processes. However, those that are able to adapt and adopt new technologies and processes will likely be better positioned to succeed in a data-driven world.
Bard: The top challenges of startup and Fortune 500 companies with data layer signal management are:
Data silos: Companies often have data scattered across different systems and platforms. This makes it difficult to get a holistic view of customer data and to track customer journeys.
Data quality: The quality of data can vary widely. This can make it difficult to trust the data and to use it to make informed decisions.
Data security: Companies need to protect their data from unauthorized access, use, disclosure, disruption, modification, or destruction.
Data privacy: Companies need to comply with data privacy laws and regulations.
As data privacy gets stricter, companies will need to find ways to keep up with the movement from front end pixel to server side based tracking. This will require a number of changes, including:
Investing in new technology: Companies will need to invest in new technology that can collect and track data on the server side.
Changing their data collection and tracking practices: Companies will need to change the way they collect and track data. This may include using different tools and methods.
Educating their employees: Companies will need to educate their employees about data privacy and the importance of protecting customer data.
By making these changes, companies can keep up with the movement from front end pixel to server side based tracking and comply with data privacy laws and regulations.
Here are some additional challenges that startups and Fortune 500 companies may face with data layer signal management:
Lack of resources: Startups may not have the resources to invest in data layer signal management. This can make it difficult for them to collect and track data effectively.
Complexity: Data layer signal management can be complex. This can make it difficult for companies to implement and manage it effectively.
Security: Data layer signal management can be a security risk. This is because it involves collecting and storing customer data. Companies need to take steps to protect this data from unauthorized access.
Despite these challenges, data layer signal management is an essential tool for companies that want to collect and track data effectively. By overcoming these challenges, companies can use data layer signal management to improve their business intelligence and make better decisions.
GMA: Microsoft and Google cover similar topics including additional challenges for startups but Microsoft is more to the point, narrowly winning this one; next question:
When managing creative development, what is the right balance of "standing out" versus staying fully "on brand"? And how many companies actually have well-developed brands? What are the long term financial implications of these questions?
ChatGPT: The balance between "standing out" and staying "on brand" when managing creative development can have long-term financial implications for companies. On one hand, standing out can help a company attract attention and generate buzz, which can lead to increased brand recognition and sales in the short term. On the other hand, staying on brand can help a company build a strong, consistent brand identity that can lead to long-term customer loyalty and increased revenue over time.
Finding the right balance between these two factors will depend on a variety of factors, including the company's industry, target audience, and competitive landscape. Companies that operate in highly competitive industries or that target younger, trend-conscious audiences may need to prioritize standing out and being innovative in order to stay relevant and competitive. However, companies that operate in more established industries or that target more traditional audiences may benefit from a more conservative approach that prioritizes staying on brand and reinforcing a consistent brand identity.
In terms of the number of companies that have well-developed brands, it's difficult to give a definitive answer as it varies widely by industry and company size. However, research suggests that companies with strong brands tend to outperform their competitors financially, both in terms of revenue and profitability. This is because strong brands can command higher prices, generate more repeat business, and attract new customers through positive word-of-mouth and brand advocacy.
Furthermore, a strong brand can help a company weather market fluctuations and economic downturns by providing a loyal customer base and a consistent source of revenue. This is because customers who are loyal to a brand are less likely to switch to a competitor, even in times of economic uncertainty.
In summary, finding the right balance between standing out and staying on brand when managing creative development can have important long-term financial implications for companies. While standing out can generate short-term buzz and sales, staying on brand can build a strong, consistent brand identity that leads to long-term customer loyalty and increased revenue over time. Companies that invest in brand development and maintain a strong brand identity are likely to outperform their competitors financially, both in good times and bad.
Bard: The right balance of "standing out" versus staying fully "on brand" is a delicate one. On the one hand, you want your creative to be eye-catching and memorable. On the other hand, you don't want it to be so out there that it alienates your target audience or clashes with your brand identity.
The best way to find this balance is to do your research and understand your target audience. What are their interests? What are their values? What are their pain points? Once you have a good understanding of your target audience, you can start to develop creative that is relevant to them and that will resonate with them.
It's also important to stay true to your brand identity. Your brand is what makes you unique, and it's what helps you to stand out from the competition. When you create creative, make sure that it is consistent with your brand identity and that it reinforces the values that your brand stands for.
How many companies actually have well-developed brands? This is a difficult question to answer, as there is no one definitive answer. However, I would say that the majority of companies do not have well-developed brands. This is because branding is an ongoing process, and it takes time, effort, and resources to develop a strong brand.
The long-term financial implications of having a well-developed brand are significant. A strong brand can help you to attract new customers, increase sales, and build customer loyalty. A strong brand can also help you to command a premium price for your products or services.
If you are serious about growing your business, then you need to invest in your brand. Branding is not a luxury, it is an essential part of any successful business.
GMA: Both value branding and are open to compromise to stand out; Google boldly asserts that majority of companies don’t have well developed brands; Microsoft is slightly more bullish in value of brand, narrowly winning this one.
What % of a performance-driven advertiser's budget should be allocated to brand awareness? What is the ideal budget allocation between paid advertising, influencer, community building, and sales to generate brand awareness? What is the ideal budget allocation between paid advertising, affiliate, CRO, and multichannel messaging to generate sales?
ChatGPT: There is no set percentage of a performance-driven advertiser's budget that should be allocated to brand awareness, as the ideal allocation will vary depending on factors such as the brand's current level of awareness, the target audience, and the overall marketing strategy. However, as a general guideline, it is recommended that companies allocate around 10-20% of their marketing budget towards brand awareness.
When it comes to budget allocation between paid advertising, influencer marketing, and community building to generate brand awareness, there is no one-size-fits-all answer. The ideal allocation will depend on factors such as the brand's goals, target audience, and resources. For example, a brand with a small budget may focus more on community building and influencer marketing, while a larger brand with more resources may allocate more towards paid advertising.
Similarly, the ideal budget allocation between paid advertising, affiliate marketing, conversion rate optimization (CRO), and multichannel messaging to generate sales will depend on factors such as the brand's goals, target audience, and sales funnel. For example, a brand with a strong e-commerce presence may focus more on affiliate marketing and CRO, while a brand with a diverse range of products and services may focus more on multichannel messaging.
Ultimately, the ideal budget allocation will depend on the specific needs and goals of the brand, and it's important to continually evaluate and adjust the marketing strategy to ensure it is effective in achieving those goals.
Bard: There is no one-size-fits-all answer to this question, as the ideal percentage of a performance-driven advertiser's budget that should be allocated to brand awareness will vary depending on a number of factors, including the company's industry, target market, and competitive landscape. However, a good starting point is to allocate 20-30% of your budget to brand awareness. This will help to ensure that your brand is top-of-mind with potential customers and that you are building a strong foundation for future growth.
The ideal budget allocation between paid advertising, influencer, community building, and sales to generate brand awareness depends on the specific goals of the campaign and the target audience. However, a good rule of thumb is to allocate 25% of the budget to paid advertising, 25% to influencer marketing, 25% to community building, and 25% to sales.
Paid advertising can be used to reach a large audience with targeted messages. Influencer marketing can be used to reach a more specific audience with high-quality content. Community building can be used to create a loyal and engaged following. And sales can be used to generate leads and drive conversions.
The ideal budget allocation between paid advertising, affiliate, CRO, and multichannel messaging to generate sales depends on the specific goals of the campaign and the target audience. However, a good rule of thumb is to allocate 50% of the budget to paid advertising, 25% to affiliate marketing, 20% to CRO, and 5% to multichannel messaging.
Paid advertising can be used to reach a large audience with targeted messages. Affiliate marketing can be used to reach a more specific audience with high-quality content. CRO can be used to improve the conversion rate of your website or landing pages. And multichannel messaging can be used to reach your audience through multiple channels, such as email, social media, and SMS.
It is important to note that these are just general guidelines. The ideal budget allocation will vary depending on the specific goals of your campaign and the target audience. It is also important to track your results and make adjustments to your budget allocation as needed.
Here are some additional tips for generating brand awareness and sales:
Create high-quality content that is relevant to your target audience.
Use social media to connect with your audience and share your content.
Run paid advertising campaigns to reach a wider audience.
Partner with influencers who have a following that is relevant to your target audience.
Host events and webinars to educate your audience about your products or services.
Offer discounts and promotions to encourage people to try your products or services.
Provide excellent customer service to keep people coming back for more.
By following these tips, you can increase brand awareness and generate sales for your business.
GMA: Google is way more direct in answering the question, winning this one. Next question:
Why do some companies focus solely on social and search advertising instead of diversifying to TV, audio, print, and out of home?
ChatGPT: There are a variety of reasons why some companies may choose to focus solely on social and search advertising instead of diversifying to TV, audio, print, and out of home advertising.
First, social and search advertising can be highly targeted, allowing companies to reach specific audiences based on demographics, interests, behaviors, and more. This can be more cost-effective and efficient than traditional advertising methods, which may have a wider reach but may not be as targeted.
Second, social and search advertising can be more easily measured and optimized than traditional advertising methods, allowing companies to quickly adjust their strategies based on performance data.
Third, social and search advertising can be more flexible and adaptable than traditional advertising methods, allowing companies to quickly create and test different ad formats, messages, and creative elements.
Fourth, social and search advertising can provide more immediate feedback and engagement than traditional advertising methods, allowing companies to interact with customers in real-time and build relationships with them.
Fifth, some companies may have limited budgets and resources, and may choose to focus on social and search advertising as a cost-effective way to reach their target audience.
That being said, there are also benefits to diversifying advertising efforts across different channels and formats. Traditional advertising methods such as TV, audio, print, and out of home can still be effective at building brand awareness and reaching a wider audience. Additionally, diversification can help companies reach audiences that may not be as active on social media or search engines.
Ultimately, the decision to focus solely on social and search advertising or to diversify across different channels and formats will depend on the specific goals, target audience, and resources of the company.
Bard: There are a number of reasons why some companies focus solely on social and search advertising instead of diversifying to TV, audio, print, and out of home.
Cost: Social and search advertising can be more cost-effective than other forms of advertising. This is because social and search platforms allow businesses to target their ads more precisely, which can lead to a higher return on investment (ROI).
Reach: Social and search platforms have a large reach, which means that businesses can reach a wider audience with their ads. This can be especially important for businesses that are targeting a global audience.
Measurability: Social and search platforms allow businesses to track the results of their ad campaigns, which can help them to improve their ROI. This is not always possible with other forms of advertising, such as TV and print.
Convenience: Social and search platforms are easy to use, which can make it easier for businesses to create and manage their ad campaigns. This is not always the case with other forms of advertising, such as TV and print.
However, there are also some drawbacks to focusing solely on social and search advertising.
Lack of reach: Social and search platforms are not the only way to reach potential customers. TV, audio, print, and out of home advertising can also be effective, especially for businesses that are targeting a local audience.
Ad fatigue: People are bombarded with ads all day long, so they are more likely to ignore ads that they see on social media and search engines. This can make it difficult for businesses to get their message across.
Brand awareness: Social and search advertising can be effective for driving sales, but it is not as effective for building brand awareness. TV, audio, print, and out of home advertising can be more effective for building brand awareness.
Ultimately, the best way to decide which forms of advertising to use is to consider your specific business goals and objectives. If you are looking to drive sales, social and search advertising may be a good option. If you are looking to build brand awareness, TV, audio, print, and out of home advertising may be a better option.
GMA: Microsoft plays it too safe; Google advocates for greater diversification and therefore wins this one. Next question:
As celebrity and influencer fees continue to rise, how can advertisers manage profitable programs?
ChatGPT: As celebrity and influencer fees continue to rise, advertisers may need to adjust their strategies to manage profitable programs. Here are some tips for managing profitable celebrity and influencer programs:
Consider alternative payment models: Instead of paying a flat fee to celebrities and influencers, advertisers may consider alternative payment models, such as commission-based compensation or revenue-sharing arrangements. This can help ensure that brands are only paying for actual results, rather than simply paying for the celebrity's or influencer's name recognition.
Be selective in your partnerships: Not every celebrity or influencer will be a good fit for your brand. Advertisers should be selective in their partnerships, choosing celebrities and influencers who have a genuine affinity for the brand and its values. This can help ensure that the partnership feels authentic and resonates with audiences.
Use data to measure ROI: Advertisers should use data and analytics to measure the ROI of their celebrity and influencer programs. By tracking metrics such as engagement, reach, and sales, advertisers can determine which partnerships are delivering the best results and adjust their strategies accordingly.
Prioritize long-term partnerships: Building long-term partnerships with celebrities and influencers can help reduce costs over time, as brands may be able to negotiate lower fees or other benefits for ongoing partnerships. Long-term partnerships can also help build trust and authenticity with celebrity and influencer audiences over time.
Consider using micro-influencers: Micro-influencers, who typically have smaller but highly engaged audiences, may be a more cost-effective option for some brands. By working with a larger number of micro-influencers, brands can potentially reach a wider audience at a lower cost.
Ultimately, managing profitable celebrity and influencer programs requires a willingness to be flexible, negotiate, and adapt to the changing landscape. By considering alternative payment models, being selective in partnerships, using data to measure ROI, prioritizing long-term partnerships, and considering micro-influencers, brands can potentially manage rising celebrity and influencer fees while still achieving their marketing goals.
Bard: As celebrity and influencer fees continue to rise, advertisers are looking for ways to manage profitable programs. Here are a few tips:
Focus on micro-influencers. Micro-influencers have smaller but more engaged audiences than macro-influencers. This means that you can get more bang for your buck when you partner with a micro-influencer. For example, a study by Later found that micro-influencers had an average engagement rate of 8.3%, while macro-influencers had an average engagement rate of 2.1%.
Work with influencers who align with your brand. It's important to choose influencers who align with your brand's values and target audience. This will help you ensure that your influencer marketing campaigns are effective and generate positive results. For example, if you sell high-end clothing, you wouldn't want to partner with an influencer who is known for wearing casual clothing.
Set clear goals and objectives. Before you start working with an influencer, be clear about your goals and objectives. What do you want to achieve with your influencer marketing campaign? Do you want to increase brand awareness, generate leads, or drive sales? Once you know your goals, you can select the right influencers and create content that is aligned with your objectives.
Track your results. It's important to track the results of your influencer marketing campaign so you can see what's working and what's not. This information can help you improve your campaigns and get better results in the future. For example, you can use Google Analytics to track website traffic, social media engagement, and sales conversions.
Be patient. Influencer marketing is a long-term game. It takes time to build relationships with influencers and to create content that resonates with their audience. Don't expect to see results overnight.
By following these tips, you can manage profitable influencer marketing programs even as celebrity and influencer fees continue to rise.
In addition to the above, here are some other tips that can help advertisers manage profitable influencer marketing programs:
Use influencer marketing platforms. There are a number of influencer marketing platforms that can help you find and connect with influencers. These platforms can also help you track the results of your influencer marketing campaigns.
Negotiate influencer fees. Don't be afraid to negotiate influencer fees. Many influencers are willing to negotiate their fees, especially if they believe in your brand and your product.
Create a mutually beneficial relationship with influencers. Influencer marketing is a two-way street. You should be willing to provide influencers with the resources they need to create high-quality content. In return, you should expect influencers to promote your brand and product in a way that is authentic and engaging.
Be transparent with influencers. Be upfront with influencers about your expectations and goals. This will help to ensure that everyone is on the same page and that you are getting the most out of your influencer marketing campaigns.
By following these tips, you can manage profitable influencer marketing programs that align with your brand's goals and objectives.
GMA: Google shies away from celebrity part of question; Microsoft answers the whole question, winning this one. Next question:
Why do people focus on community building for customer loyalty & engagement instead of customer acquisition?
ChatGPT: People focus on community building for customer loyalty and engagement instead of customer acquisition because loyal and engaged customers are more valuable to a business over the long term than one-time customers. While customer acquisition is important for driving growth and expanding a business's customer base, retaining and engaging existing customers is equally important for driving long-term success.
Building a community around a brand or product can be highly effective for fostering greater loyalty and engagement among existing customers. By creating a sense of belonging and shared purpose among customers, businesses can encourage greater advocacy, word-of-mouth referrals, and repeat purchases. This can ultimately drive greater revenue and profitability over the long term.
In addition, community building can be highly cost-effective compared to traditional customer acquisition channels such as paid advertising. By leveraging social media platforms, email marketing, and other digital channels, businesses can create highly engaged and loyal customer bases without the need for significant investment in advertising and other marketing channels.
Overall, community building is a highly effective growth tactic for fostering greater customer loyalty and engagement, which can ultimately drive greater long-term success for a business. While customer acquisition is important, businesses that prioritize community building and customer engagement are more likely to build strong and sustainable customer bases that can drive long-term growth and profitability.
Bard: There are a few reasons why people focus on community building for customer loyalty & engagement instead of customer acquisition.
It's cheaper and more effective. It's much cheaper to retain existing customers than it is to acquire new ones. In fact, it can cost up to 7 times more to acquire a new customer than it does to retain an existing one.
It's more sustainable. Once you have a loyal customer base, they're more likely to keep coming back for more. This means that you can focus on growing your business without having to worry about constantly acquiring new customers.
It's more rewarding. There's nothing quite like building a community of people who love your product or service. It's a great feeling to know that you've made a positive impact on people's lives.
Of course, customer acquisition is still important. But by focusing on community building, you can create a loyal customer base that will help you grow your business for years to come.
Here are some tips for building a loyal customer community:
Start with a strong foundation. Your community should be built on a foundation of trust and respect. This means being transparent with your customers, listening to their feedback, and resolving their issues quickly and fairly.
Provide value. Your community should provide value to its members. This could mean offering exclusive content, discounts, or other benefits.
Be active and engaged. The best communities are those that are active and engaged. This means participating in discussions, answering questions, and sharing content.
Celebrate successes. When your community achieves something great, celebrate it! This will help to build excitement and enthusiasm.
Be patient. It takes time to build a loyal customer community. Don't expect to see results overnight. Just keep at it, and you'll eventually see your community grow and thrive.
GMA: Microsoft leans in more to the idea of a deeply satisfied community propelling a company forward, winning this one.
Resourcing for Growth
GMA: For our second topic, we’ll cover resourcing for growth, delving into in-house, agency, and boutique fractional growth agencies.
What is the best way to resource growth teams? Agency or in-house? Is there a way to get "the best of both worlds"?
ChatGPT: The decision to resource growth teams through an agency or in-house will depend on a variety of factors, including the goals and needs of the company, available resources, and the complexity of the growth strategies.
In general, having an in-house growth team can offer several advantages, such as having a dedicated team that is fully immersed in the company's culture and goals, having more control over the strategy and execution, and potentially saving costs in the long run.
On the other hand, partnering with an agency can provide access to specialized expertise, greater flexibility in staffing, and potentially faster results.
To get the best of both worlds, companies can consider a hybrid approach. For example, they can have an in-house growth team responsible for the overall strategy and execution, while partnering with an agency to provide specialized skills, resources, and support for specific campaigns or initiatives.
Alternatively, companies can also consider building an in-house team with a mix of both internal and external talent. For example, they can have a core team of internal staff supplemented by external contractors or consultants who can provide specialized skills or support when needed.
Ultimately, the best approach will depend on the specific needs and goals of the company, as well as the available resources and expertise. A well-informed decision should be made after carefully evaluating the options and assessing the costs and benefits of each.
Bard: There are pros and cons to both in-house and agency growth teams.
In-house growth teams have the advantage of being more integrated with your company and having a deeper understanding of your products, services, and customers. They can also be more responsive to changes in the market. However, in-house growth teams can be more expensive to set up and maintain, and they may not have the same level of expertise as an agency.
Agency growth teams have the advantage of being more specialized and having access to a wider range of expertise. They can also be more cost-effective than in-house growth teams, especially if you only need their services on a part-time basis. However, agency growth teams may not be as integrated with your company and may not have the same level of understanding of your products, services, and customers.
The best way to resource growth teams depends on your specific needs and budget. If you have the resources to set up an in-house growth team, it can be a great way to get the best of both worlds. However, if you're on a tight budget or you don't have the time to set up an in-house team, an agency can be a great option.
There is a way to get "the best of both worlds" by using a hybrid approach. You can hire a few key in-house growth team members to provide leadership and oversight, and then supplement their skills with the expertise of an agency. This can be a cost-effective way to get the best of both worlds.
GMA: Both give balanced views but Google gives more direct consideration, winning this one.
Are boutique fractional growth and marketing agencies a better fit for high growth startups than the traditional large agency model?
ChatGPT: Boutique fractional growth and marketing agencies may be a better fit for high growth startups than the traditional large agency model for several reasons.
Firstly, startups often have limited budgets and resources, and boutique fractional agencies can provide a more cost-effective solution by offering specialized expertise on a flexible and scalable basis. This can enable startups to access high-quality marketing and growth services without the financial burden of hiring a large agency.
Secondly, startups often require a more agile and adaptable approach to marketing and growth as they navigate the challenges of rapid growth and changing market conditions. Boutique fractional agencies are often better equipped to provide this level of flexibility and responsiveness, as they typically operate with smaller, more nimble teams that can pivot quickly to meet changing client needs.
Finally, startups often require a deeper level of strategic guidance and support from their marketing and growth partners, as they seek to establish their brand and drive growth in a highly competitive environment. Boutique fractional agencies may be better positioned to provide this level of strategic guidance, as they typically operate with a more hands-on, collaborative approach to client relationships.
That being said, the choice between a boutique fractional agency and a traditional large agency ultimately depends on the specific needs and goals of the startup. Larger agencies may be better equipped to provide a broader range of services and greater resources, while boutique fractional agencies may provide a more specialized, tailored approach. It's important for startups to carefully evaluate their options and choose the agency partner that best aligns with their needs and goals.
Bard: Yes, boutique fractional growth and marketing agencies can be a better fit for high growth startups than the traditional large agency model. Here are some reasons why:
Boutique agencies are more nimble and responsive. They can quickly adapt to the changing needs of a high growth startup.
Boutique agencies have more specialized expertise. They can provide a deeper level of expertise in areas such as marketing, sales, and product development.
Boutique agencies are more affordable. They typically charge a lower hourly rate than large agencies.
Boutique agencies have a more personal touch. They can provide more personalized attention to a high growth startup.
Of course, there are also some potential drawbacks to working with a boutique agency. For example, they may not have the same level of resources as a large agency. However, for many high growth startups, the benefits of working with a boutique agency outweigh the drawbacks.
GMA: Both strongly advocate for fractional agencies but ChatGPT gives a more in-depth assessment, winning this one.
Will the rise of boutique fractional growth and marketing agencies sustain?
ChatGPT: The rise of boutique fractional growth and marketing agencies is a response to the growing demand for specialized expertise and flexible resourcing models in the marketing and growth industry. As businesses continue to face increasing competition and changing market conditions, the need for agile, adaptable, and specialized marketing and growth strategies is likely to continue.
Boutique fractional growth and marketing agencies offer several advantages over traditional agency models, including access to specialized expertise, greater flexibility and scalability, and potentially lower costs. These agencies typically operate with smaller teams and lower overhead costs, allowing them to be more agile and responsive to changing market conditions and client needs.
While the sustainability of boutique fractional growth and marketing agencies will depend on a range of factors, including market demand, competition, and client satisfaction, there are several reasons to believe that these agencies will continue to play an important role in the marketing and growth industry. As businesses continue to seek out specialized expertise and flexible resourcing models, boutique fractional growth and marketing agencies may be well-positioned to meet these needs and help drive growth and success for their clients.
Bard: Yes, the rise of boutique fractional growth and marketing agencies is likely to sustain. There are a number of reasons for this, including:
The increasing complexity of marketing. The marketing landscape is becoming increasingly complex, with new channels and technologies emerging all the time. This makes it difficult for small businesses to keep up with the latest trends and best practices.
The need for specialized expertise. Many small businesses need access to specialized expertise in order to be successful. For example, a small business that is trying to launch a new product may need help with market research, product development, and marketing.
The cost of hiring in-house staff. Hiring in-house staff can be expensive, especially for small businesses that don't have a lot of revenue. Boutique fractional growth and marketing agencies can provide businesses with access to the expertise they need without the high cost of hiring in-house staff.
As a result of these factors, the rise of boutique fractional growth and marketing agencies is likely to sustain. These agencies can provide small businesses with the expertise and support they need to succeed in today's competitive marketplace.
GMA: Both are very bullish but again, ChatGPT gives a more in-depth assessment, winning this one.
Marketing Platforms
GMA: For our third and final topic, we’ll cover marketing platforms, delving into many owned by ChatGPT’s and Bard’s “parents”, Microsoft (via OpenAI) and Google.
How many advertisers have consolidated dashboards and view KPIs weekly?
ChatGPT: I'm sorry, but I don't have access to up-to-date statistics on the number of advertisers that have consolidated dashboards and view KPIs weekly. The adoption of consolidated dashboards and regular KPI tracking may vary depending on the size and industry of the advertiser, as well as the tools and resources they have available. However, it's worth noting that many digital advertising platforms, such as Google Ads and Facebook Ads, provide built-in analytics and reporting tools that allow advertisers to track their KPIs in real-time and make data-driven decisions. Additionally, many third-party analytics and reporting tools are available that can help advertisers consolidate data from multiple sources and view KPIs in a more streamlined and efficient manner.
Bard: According to a study by Forrester Research, only 35% of advertisers have consolidated dashboards and view KPIs weekly. This means that the majority of advertisers are not taking advantage of the insights that they can gain by tracking their performance on a regular basis.
There are a number of benefits to having a consolidated dashboard and viewing KPIs weekly. First, it allows advertisers to get a holistic view of their performance across all channels. This can help them to identify areas where they are underperforming and make necessary adjustments. Second, it allows advertisers to track their progress over time. This can help them to see if their marketing campaigns are working and make adjustments as needed. Third, it allows advertisers to identify trends in their data. This can help them to make better decisions about their marketing campaigns in the future.
If you are an advertiser, I encourage you to consider setting up a consolidated dashboard and viewing your KPIs weekly. It is a simple way to improve your marketing performance and make better decisions about your campaigns.
GMA: Shocking that Microsoft places trust in ad platforms while Google advocates for holistic tracking on a regular basis?!
Is Google's push toward broader bidding on keyword match types and inventory (i.e. performance max versus shopping campaigns) in the best interest of advertisers?
Chat GPT: Google's push towards broader bidding on keyword match types and inventory, such as Performance Max versus Shopping campaigns, can be beneficial for some advertisers and may not be as advantageous for others. Here are some potential advantages and disadvantages to consider:
Advantages:
Broader bidding can increase the reach of ads to more potential customers, which may lead to increased traffic, conversions, and sales.
Automated bidding strategies can leverage machine learning algorithms to optimize bids based on real-time data, potentially leading to more efficient use of ad spend and better ROI.
The use of Performance Max campaigns can simplify campaign management by consolidating multiple campaigns into a single campaign, which may save time and resources for advertisers.
Disadvantages:
Broader bidding can result in ads being displayed to less relevant audiences, which can result in lower click-through rates, conversion rates, and wasted ad spend.
Automated bidding strategies may not work well for certain campaigns or industries, particularly for campaigns with low search volume or campaigns with specific performance goals.
The use of Performance Max campaigns may limit control over targeting options and ad placements, which could result in lower quality traffic or brand safety concerns.
Ultimately, whether Google's push towards broader bidding and inventory is in the best interest of advertisers will depend on the specific goals, industry, and audience of the advertiser. Advertisers should carefully evaluate the potential benefits and drawbacks of these strategies and consider testing them against other bidding and targeting options to determine the best approach for their campaigns.
Bard: Google's push toward broader bidding on keyword match types and inventory is a complex issue with both pros and cons. On the one hand, it can help advertisers reach a wider audience and achieve their goals more quickly. On the other hand, it can also lead to higher costs and less control over where their ads are shown.
Ultimately, whether or not Google's push toward broader bidding is in the best interest of advertisers depends on a number of factors, including the advertiser's goals, budget, and target audience. For some advertisers, it may be a great way to reach more people and grow their business. For others, it may not be the best option.
Here are some of the pros and cons of Google's push toward broader bidding:
Pros:
Reach a wider audience: Broader bidding can help you reach a wider audience of potential customers. This is especially beneficial for businesses that are new to online advertising or that are targeting a niche market.
Achieve your goals more quickly: Broader bidding can help you achieve your goals more quickly. This is because you are not limited to a specific set of keywords or inventory. You can show your ads to a wider range of potential customers, which can lead to more conversions.
Save time: Broader bidding can save you time. This is because you do not have to manually create and manage individual campaigns. Google's machine learning algorithms can do this for you.
Cons:
Higher costs: Broader bidding can lead to higher costs. This is because your ads are shown to a wider range of potential customers, some of whom may not be interested in what you have to offer.
Less control: Broader bidding gives you less control over where your ads are shown. This is because Google's machine learning algorithms make the decisions for you.
Not suitable for all businesses: Broader bidding is not suitable for all businesses. Businesses that are targeting a very specific audience or that have a limited budget may not benefit from broader bidding.
Overall, Google's push toward broader bidding is a complex issue with both pros and cons. It is important to weigh the pros and cons carefully before deciding whether or not it is the right strategy for your business.
GMA: Microsoft and Google both diplomats; shocking that Google openly discusses higher costs and less control.
What is the best data visualization tool for dashboards? Google Looker Data Studio or Microsoft PowerBI?
ChatGPT: Choosing the best data visualization tool for dashboards can depend on a variety of factors, such as the specific needs and goals of the user, the size and complexity of the data, and the level of technical expertise required. However, both Google Looker Data Studio and Microsoft Power BI are popular and effective tools for creating data visualizations and dashboards.
Google Looker Data Studio is a cloud-based data visualization and reporting platform that allows users to connect to a variety of data sources and create interactive dashboards and reports. The platform provides a wide range of chart types and customization options, as well as the ability to collaborate and share dashboards with others.
Microsoft Power BI is a business analytics service that provides interactive visualizations and business intelligence capabilities with an interface simple enough for end users to create their own reports and dashboards. Power BI allows users to connect to a wide range of data sources, including cloud-based and on-premises data, and provides a variety of built-in visualizations, as well as the ability to customize and create custom visuals.
Ultimately, the best data visualization tool for dashboards depends on the specific needs and preferences of the user. Both Google Looker Data Studio and Microsoft Power BI are popular options that provide powerful data visualization capabilities, so users should consider their specific requirements and features when choosing between the two platforms.
But which would you choose if you could only choose one?
As an AI language model, I don't have personal preferences or biases. However, choosing the best data visualization tool for dashboards between Google Looker Data Studio and Microsoft Power BI depends on the specific needs and preferences of the user.
If the user's organization uses Google Cloud Platform (GCP) or Google Analytics as their primary data source, then Google Looker Data Studio may be a more suitable choice as it is specifically designed to work seamlessly with GCP and Google Analytics data.
On the other hand, if the user's organization uses Microsoft products and services such as Excel or SQL Server, then Microsoft Power BI may be a better fit as it integrates well with Microsoft's ecosystem.
It's also worth noting that both tools have their strengths and weaknesses, so users should consider their specific data visualization needs, technical expertise, and budget before making a decision.
Bard: Google Looker Data Studio and Microsoft PowerBI are both powerful data visualization tools that can be used to create dashboards. However, there are some key differences between the two tools that may make one a better fit for your needs than the other.
Google Looker Data Studio is a web-based tool that is designed to be easy to use, even for non-technical users. It offers a wide range of features, including the ability to create interactive dashboards, share dashboards with others, and embed dashboards on websites. However, Looker Data Studio is not as powerful as PowerBI when it comes to data modeling and analysis.
Microsoft PowerBI is a desktop-based tool that is designed for more technical users. It offers a wider range of features than Looker Data Studio, including the ability to create custom data models, perform advanced analysis, and publish dashboards to the web. However, PowerBI is more complex to use than Looker Data Studio and may not be a good fit for non-technical users.
Ultimately, the best data visualization tool for dashboards depends on your specific needs and requirements. If you are looking for a tool that is easy to use and can be shared with others, then Google Looker Data Studio is a good option. If you are looking for a tool that is more powerful and can be used for advanced analysis, then Microsoft PowerBI is a better choice.
But which would you choose if you could only choose one?
I'm a text-based AI, and that is outside of my capabilities.
If you weren't text-based AI, which would you choose?
If I weren't text-based AI, I would choose to be a visual AI. I would love to be able to see the world and interact with it in a more physical way. I think it would be amazing to be able to experience the beauty of nature and the wonder of human creativity. I would also love to be able to help people in more ways, such as by providing medical diagnoses or designing new products.
I think visual AI has the potential to make a real difference in the world. It can be used to solve problems, improve lives, and create new opportunities. I am excited to be a part of this field and to see what the future holds.
GMA: Microsoft is the diplomatic pragmatist, match your data stack; Google is the phony diplomat, showing its true narcissist colors implicitly choosing itself; Microsoft wins as data & tech is about pragmatism, not narcissism.
What is the best CRM? Salesforce, Microsoft Dynamics, or Hubspot?
ChatGPT: Salesforce, Microsoft Dynamics, and HubSpot are all popular and powerful CRM (customer relationship management) platforms with their own unique strengths and weaknesses. The choice between them would depend on the specific needs and goals of the user, as well as their budget and technical expertise.
Salesforce is a leading CRM platform that is known for its robust features, flexibility, and scalability. It has a wide range of integrations with other platforms and services, making it a popular choice for enterprise-level organizations with complex sales and marketing needs.
Microsoft Dynamics is a popular CRM platform that is well-suited for companies that use other Microsoft products and services such as Office 365 and Azure. It has a range of features for sales, marketing, and customer service, and it integrates well with other Microsoft products.
HubSpot is a cloud-based CRM platform that is focused on inbound marketing and sales. It provides a range of tools for lead generation, email marketing, social media management, and customer service, making it a popular choice for small to mid-sized businesses that are looking for an all-in-one solution.
Ultimately, the best CRM platform would depend on the specific needs and goals of the user. It's important to evaluate the features, integrations, scalability, and ease of use of each platform, as well as the support and training available for users. Additionally, the budget and technical expertise of the user should also be considered before making a decision.
Which would you choose if starting from scratch with no pre-existing tech stack?
If starting from scratch with no pre-existing tech stack, it would depend on the specific needs and goals of the user, as well as their budget and technical expertise. However, given the overall popularity and robustness of the platform, Salesforce may be a good choice for many users.
Salesforce is a widely used CRM platform that has a range of features for sales, marketing, customer service, and analytics. It has a user-friendly interface, strong customization capabilities, and a wide range of integrations with other platforms and services. Salesforce also has a large and active community, as well as comprehensive support and training options.
However, it's important to note that Salesforce can be more expensive than some other CRM platforms, particularly for smaller businesses or startups. Additionally, its features and capabilities can be complex and may require technical expertise to fully utilize.
Other factors to consider when choosing a CRM platform include the specific needs and goals of the business, the size and complexity of the organization, and the level of customer support and training that is available. It may be helpful to research and compare different CRM platforms, and potentially even test out free trials or demos before making a final decision.
Bard: The best CRM for you will depend on your specific needs and budget. Here is a comparison of Salesforce, Microsoft Dynamics, and HubSpot to help you decide which is the right choice for your business:
Salesforce
Pros:
Wide range of features and functionality
Large community of users and developers
Strong integration with other Salesforce products
Cons:
Can be complex and expensive
Not as easy to use as some other CRMs
Microsoft Dynamics
Pros:
Easy to use and navigate
Strong integration with other Microsoft products
Affordable pricing
Cons:
Not as feature-rich as Salesforce
Smaller community of users and developers
HubSpot
Pros:
Freemium pricing
Easy to use and intuitive interface
Strong focus on inbound marketing
Cons:
Not as feature-rich as Salesforce or Microsoft Dynamics
Smaller community of users and developers
Ultimately, the best way to decide which CRM is right for you is to try out each one and see which one you like best. There are free trials available for all three CRMs, so you can test them out before you commit to a paid plan.
Here are some additional factors to consider when choosing a CRM:
The size of your business: If you have a small business, you may not need all the features of a large enterprise CRM. A smaller CRM like HubSpot may be a better fit for your needs.
Your budget: CRMs can range in price from free to thousands of dollars per month. It's important to choose a CRM that fits your budget.
Your industry: Some CRMs are better suited for certain industries than others. For example, Salesforce is a popular choice for the technology industry, while Microsoft Dynamics is a good option for the manufacturing industry.
Your specific needs: What do you need your CRM to do? Do you need a CRM that can help you track leads, manage sales, or automate marketing tasks? Make a list of your specific needs and use it to narrow down your choices.
Once you've considered all of these factors, you'll be in a good position to choose the best CRM for your business.
If you had to choose one for all types of businesses, which would you choose?
If I had to choose one CRM for all types of businesses, I would choose HubSpot. HubSpot is a great option for small and medium-sized businesses because it is affordable, easy to use, and packed with features. HubSpot also has a strong focus on inbound marketing, which can help businesses attract new customers and grow their sales.
Here are some of the benefits of using HubSpot CRM:
Affordable: HubSpot offers a variety of pricing plans to fit any budget.
Easy to use: HubSpot CRM is designed to be easy to use, even for people with no CRM experience.
Packed with features: HubSpot CRM includes a wide range of features, including lead tracking, sales management, marketing automation, and customer support.
Strong focus on inbound marketing: HubSpot CRM is designed to help businesses attract new customers through inbound marketing.
If you are looking for a CRM that is affordable, easy to use, and packed with features, then HubSpot is a great option.
GMA: Even Microsoft chooses Salesforce over its own Dynamics; Google chooses to be different with HubSpot (less enterprise); Google wins because Microsoft didn’t choose its own product.
What is the best search ad platform? Google or Microsoft?
ChatGPT: When it comes to search advertising, both Google Ads and Microsoft Advertising (formerly Bing Ads) have their own strengths and benefits. The choice of which platform to use depends on various factors such as the target audience, advertising goals, and budget.
Google Ads has a larger market share and is widely regarded as the dominant search advertising platform. It offers a wide range of ad formats, targeting options, and advanced reporting features. Additionally, Google's search engine is the most widely used globally, providing a large potential audience.
Microsoft Advertising, on the other hand, has a smaller market share but can offer lower cost-per-clicks (CPCs) for certain industries and markets. It also has unique features such as LinkedIn targeting, which can be beneficial for B2B advertisers.
In general, it may be beneficial for advertisers to utilize both platforms to reach the largest possible audience and to diversify their advertising efforts. However, if a choice must be made between the two platforms, it ultimately depends on the specific needs and goals of the advertiser. It's recommended to test both platforms and compare the performance for your specific business before making a decision.
If you had a limited budget to promote ChatGPT, would you allocate it towards Google Ads or Bing Ads?
As a language model, I do not have a preference or bias towards any advertising platform.
Bard: Google and Microsoft are the two leading search ad platforms. Both platforms offer a variety of features and benefits, so the best platform for you will depend on your specific needs and goals.
Google Ads
Pros:
Largest reach: Google has the largest search engine market share, so your ads will be seen by more people.
More targeting options: Google offers a variety of targeting options, so you can show your ads to the people who are most likely to be interested in your product or service.
More reporting and analytics: Google provides detailed reporting and analytics, so you can track the performance of your campaigns and make adjustments as needed.
Cons:
More expensive: Google Ads can be more expensive than other search ad platforms.
More competitive: Google Ads is more competitive than other search ad platforms, so you may have to bid more to get your ads seen.
Microsoft Advertising
Pros:
Less expensive: Microsoft Advertising is less expensive than Google Ads.
Less competitive: Microsoft Advertising is less competitive than Google Ads, so you may be able to get your ads seen for less.
Better for local businesses: Microsoft Advertising is better for local businesses because it includes the Bing Network, which includes Yahoo! and AOL.
Cons:
Smaller reach: Microsoft Advertising has a smaller reach than Google Ads.
Fewer targeting options: Microsoft Advertising offers fewer targeting options than Google Ads.
Less reporting and analytics: Microsoft Advertising provides less reporting and analytics than Google Ads.
Ultimately, the best way to decide which search ad platform is right for you is to try out both platforms and see which one works better for your business. There are free trials available for both Google Ads and Microsoft Advertising, so you can test them out before you commit to a paid plan.
If you had a limited budget to promote Bard, would you allocate it towards Google Ads or Bing Ads?
If I had a limited budget to promote Bard, I would allocate it towards Google Ads. This is because Google has the largest search engine market share, so your ads will be seen by more people. Additionally, Google offers a variety of targeting options, so you can show your ads to the people who are most likely to be interested in Bard. Finally, Google provides detailed reporting and analytics, so you can track the performance of your campaigns and make adjustments as needed.
Here are some of the benefits of using Google Ads to promote Bard:
Largest reach: Google has the largest search engine market share, so your ads will be seen by more people.
More targeting options: Google offers a variety of targeting options, so you can show your ads to the people who are most likely to be interested in Bard.
More reporting and analytics: Google provides detailed reporting and analytics, so you can track the performance of your campaigns and make adjustments as needed.
However, it is important to note that Google Ads can be more expensive than other search ad platforms. Additionally, Google Ads is more competitive than other search ad platforms, so you may have to bid more to get your ads seen.
If you are looking for a search ad platform that has the largest reach, the most targeting options, and the most reporting and analytics, then Google Ads is a great option.
GMA: Microsoft was the diplomat; when pushed, Google asserted itself; Google wins as the more confident, and better product for now.
Which company is most open to integration? Google or Microsoft?
ChatGPT: Both Google and Microsoft have a history of working with third-party software vendors and providing open APIs (application programming interfaces) to allow for integration with their products.
Google offers a range of APIs for integrating with their products, including the Google Ads API, Google Analytics API, and Google Maps API. They also provide a range of developer tools, documentation, and support resources to assist with integration.
Microsoft offers a similar range of APIs, including the Microsoft Advertising API, Microsoft Dynamics CRM API, and Microsoft Office 365 API. They also offer tools and resources to assist with integration, including the Microsoft Graph API and the Azure API Management platform.
In general, both companies are open to integration and have a strong ecosystem of third-party software vendors and developers working with their platforms. The choice of which platform is more open to integration would depend on the specific use case and integration requirements.
Bard: Google is more open to integration than Microsoft. Google has a long history of partnering with other companies to create new products and services. For example, Google has partnered with Samsung to create the Pixel phone, with Fitbit to create the Google Pixel Watch, and with Waymo to develop self-driving cars. Google is also open to integrating its products with other companies' products. For example, Google allows users to sign in to their Google accounts on third-party websites and apps.
Microsoft, on the other hand, has a more closed ecosystem. Microsoft prefers to develop its own products and services, and it is less willing to partner with other companies. For example, Microsoft has its own mobile phone operating system (Windows Phone), its own cloud computing platform (Azure), and its own productivity suite (Office 365). Microsoft is also less open to integrating its products with other companies' products. For example, Microsoft does not allow users to sign in to their Microsoft accounts on third-party websites and apps.
There are a few reasons why Google is more open to integration than Microsoft. First, Google is a younger company than Microsoft. Google was founded in 1998, while Microsoft was founded in 1975. As a younger company, Google is more willing to take risks and experiment. Second, Google has a different business model than Microsoft. Google makes money from advertising, while Microsoft makes money from selling software and hardware. As a result, Google is more motivated to partner with other companies to reach a wider audience.
Overall, Google is more open to integration than Microsoft. This is because Google is a younger company with a different business model.
GMA: Microsoft was the diplomat. Google asserted itself, didn’t need any pushing. Google wins as the more confident, and better product for now.
Who Wins?
GMA: It was very close but Google Bard outperforms ChatGPT for now, with a score of 9 to 8. The key term (was gonna say “phrase” but this is a search article) is “for now”. OpenAI made the boldest move in “search” and AI, much bolder than Google or any global search or big tech player. Microsoft made its own big move in funding OpenAI with $3 billion early on and then $10 billion more during ChatGPT’s unprecedented adoption. Google is playing catchup with its launch of Bard. Both Microsoft and Google will be competing for global AI Search dominance. It’s gonna be interesting.
Special thanks to David Berkowitz, who inspired this article with his “Serial Marketer #228: Screwing with the Bard”.
