RESOURCES
Chief Growth Officer - ChatGPT or Bard?
As the battle for the best AI has started, would ChatGPT or Bard be a better Chief Growth Officer? Learn who wins.
CES Musings | Takeaways from Vegas 2023
This year showcased innovation in standards, products, and categories with performance marketing opportunities in abundance.
Building Your Company's Marketing Machine
What is the most effective marketing strategy for my company? How can I build & implement it successfully? Follow these steps...
Hunterz' 10x Growth, 3x Return on Ad Spend
Building a marketplace isn’t easy. GMA’s helped Hunterz achieved a 10x increase in demand, 20x in supply, & 3x ROAS.
Time Study's 4x Annual Recurring Revenue
SaaS startups need multi-disciplinary marketing machines to win. GMA helped Time Study achieve 4x ARR in a critical time.
90 Days for Bartesian to Reach Shopify Top 5
Ecommerce success requires a skilled marketing machine. GMA helped Bartesian become a top trending product globally.
Evolving Attribution, from UA to GA4
UTM attribution is enduring, but the transition to GA4 isn't straightforward. Best practices for datasets are changing.
How Marketing Models Should Stack Up
Growth Marketing Advisors on building marketing models that work together and managing them. Read more in DMNews.
Move Beyond the Cost-Center Mentality
Setbacks in transitioning to Growth Marketing & tracking its ROI" - Capterra article featuring Growth Marketing Advisors.
Your Modern Marketing Playbook
Modern Marketing = Data + Smarts + People. Organize all Data in one central location. Use Smarts to interact with People.
Three Pillars of Marketing Technology
It’s critical to think about the “brain” at the center of “DMP” offerings; key differences are identification, enrichment, & integrations.