Marketplaces

B2C marketing is very different than B2B marketing. Running these programs simultaneously, in harmony while growing two sides of a marketplace incrementally and sequentially to liquidity is, well, let’s just say is creatively complex.

B2C & B2B Marketing

Whether using TV commercials, influencer posts, and social ads for B2C, or events, paid webinars, affiliate media, and paid search for B2B, they have differences and similarities, and the lines are blurring in all these forms of paid advertising and digital marketing. However some principles continue to hold true. Finding your target audience will quickly and staying laser focused on them will ensure every ad dollar is used toward the ultimate goal. Depending on your preference, you may lean toward branding or performance marketing - we lean towards “brandformance”, a blend of the two.

Marketplace Liquidity & Sequencing

Which side of the marketplace will lean in first? Who, what, when, where, and why for each increment of each sequence on the path to micro-, macro-, and then complete liquidity moments. This journey requires discipline. Run intelligent experiments, learn from them, iterate until you win, rollout, and repeat. This requires a Marketing & Behavioral Analytics function. Advanced experiments utilize MarTech & Personalization.

Case Study

Growth Marketing Advisors built Hunterz’ marketing machine to 10x its size at 3x return on ad spend (“ROAS”) in its pursuit of liquidity, carefully balancing both sides of the marketplace. Learn More.

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Our Services

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