CRM Implementations Engineered for Growth

Companywide CRM Tech Stacks That Actually Work

Most CRM systems are built around the tool—not the business. That’s why up to 70% end up half-used or abandoned.
GMA builds CRM stacks that become a force multiplier—turning messy handoffs into clean workflows and disconnected tools into a coordinated growth engine.
We bring a different level of care and precision, mapping your cross-functional reality and building systems that fit like a glove—not a spreadsheet.
The result? CRM infrastructure that scales with you and actually gets used—across Sales, Marketing, Success, Support, and Finance.

The GMA Growth Engine: CRM Tech Stack System

Most firms offer configuration. GMA delivers clarity, connection, and control. Our approach is shaped by years of leading complex CRM programs across startups, enterprises, and everything in between.

We’re not just implementers—we’re architects and operators. We’ve run full-scale growth systems, worked inside product and revenue teams, and built CRM tech stacks that drive measurable performance across entire organizations.

Here’s how we do it:

1. Strategy First
We start by mapping your company—processes, data flows, and cross-functional handoffs—so your CRM reflects how your business actually works. No guesswork. No wasted builds.

2. Ecosystem Agility
We specialize in ecosystems like HubSpot and Salesforce, but we’re not tied to any one tool. What sets us apart is how we select and integrate the right mix of partner apps—CPQ, ticketing, onboarding, usage tracking, attribution, and more.

3. Long-Term Execution Partners
You get a senior team—engineers, analysts, architects, and project leads—who’ve shipped systems at Toast, AppNexus, Shutterstock, Deutsche Bank, and startups like Neeve and Hive. We stay with you through go-live and beyond.

See How It All Fits Together

A well-implemented CRM isn’t just a reporting tool—it’s a force multiplier.

It’s the system that aligns teams, orchestrates your customer experience, and powers automation and AI to actually sing. When CRM is done right, you don’t just grow—you grow with clarity, speed, and control.

CRM is the backbone that enables:

• Faster quotes and seamless handoffs

• Smarter segmentation and targeting

• Cross-functional visibility and accountability

• Scalable operations built to evolve with the business

“CRM is the only system that touches every go-to-market function. When it’s built right, everything works better—because everything connects.”
— From Workforce Multiplier: Why Your CRM Stack Matters »

Proof It Works

We’ve helped companies turn complex operations into scalable systems that actually perform.

Real results delivered:

• 10x faster quoting

• 98%+ ticket completion rates

• 50% reduction in licensing costs

• CRM systems that actually get adopted—because they fit the business

“They didn’t just give us a better CRM—they gave us a better way to run the business.”
— Neeve Product Lead

See how we rebuilt Hive’s CRM »

What We Deliver

We lead CRM initiatives from messy starting points to high-functioning systems—designed to scale with the business.

Solution Design

Solution Design

We don’t jump into tools or templates. We start by mapping how your business actually works—across teams, handoffs, and processes. That lets us architect CRM systems that solve real problems instead of introducing new ones.
It’s deliberate by design: the right foundation means fewer surprises later, less rework, and a CRM that becomes an asset—not overhead.

Onboarding & Enablement

Most CRM setups start with the database. We start with the people.
We design onboarding workflows, object structures, and team handoffs that not only keep your data clean from day one—but accelerate adoption and reduce conflict between teams.
The result? A CRM that works how your people think—not a system they need to fight against.

System Migrations

Most migrations are treated like glorified data transfers. Not here.
We treat migrations as a strategic reset—a chance to clean house, fix what’s broken, and leave the junk behind. Whether you're moving off spreadsheets, Airtable, or a legacy CRM that never lived up to its promise, we don't just move your mess—we rebuild it better.
The result: a streamlined, functional system with clean data, modern workflows, and none of the baggage.

Integrations & Automation

There are over 7,000 partner apps in Salesforce AppExchange, 1,500+ in the HubSpot App Marketplace, and thousands more across Microsoft and other CRM ecosystems.
We don’t just connect tools—we help you choose the right ones from the noise. Then we stitch them together with the rest of your stack, including the homegrown systems most vendors avoid, to create a seamless, scalable experience.
When done right, integrations extend your CRM’s power exponentially—unlocking automation, visibility, and coordination across the entire business.

Data Cleanup & Governance

Bad data doesn’t just pile up—it usually starts from day one when systems are poorly designed or processes lack structure.
We go beyond surface-level cleanup to identify the root causes of chaos and fix them at the source.
By aligning structure, standardizing taxonomy, and embedding governance into your systems and workflows, we help you build a CRM that stays clean and functional—not one that breaks the moment it goes live.

Built for the Entire Company

We don’t just build for Sales. We design for everyone your CRM should support.

Sales

• Sales - Pipeline management, quoting, CPQ, forecasting, and approvals

• Marketing - Lead capture, lifecycle automation, campaign tracking, attribution

• Customer Success - Onboarding workflows, renewals, health scoring, and customer handoffs

• Customer Support - Ticketing systems, escalations, SLAs, satisfaction feedback loops

• Finance & Product - Billing logic, licensing systems, product usage syncs, reporting hooks

• Leadership - Executive dashboards, full-funnel reporting, team visibility

When to Call GMA

• You’ve outgrown spreadsheets, Airtable, or homegrown tools

• Your CRM is underused—or worse, creating friction

• You’re consolidating systems post-acquisition or department growth

• You need clean data, coordinated workflows, and clear reporting

• You’re serious about enabling AI and automation—and know CRM is the foundation

Let’s Build the CRM You Actually Need

We help companies turn siloed systems into a single, scalable growth engine.

Our Services

Learn more about performance marketing, CRM implementations, or data management.

Client Testimonials

Checkout what our clients have to say here.