RESOURCES
Turbocharging Hive Technologies Operations
Growth Marketing Advisors partnered with Hive Technologies Inc to supercharge operations with tailored CRM solutions.
CES2024, AI, and Innovation
140,000 tech enthusiasts globally joined together in Vegas for CES2024. Feels like everyone said “AI”. It’s like a gold rush, mining for use cases.
Chief Growth Officer - ChatGPT or Bard?
As the battle for the best AI has started, would ChatGPT or Bard be a better Chief Growth Officer? Learn who wins.
Building Your Company's Marketing Machine
What is the most effective marketing strategy for my company? How can I build & implement it successfully? Follow these steps...
Time Study's 4x Annual Recurring Revenue
SaaS startups need multi-disciplinary marketing machines to win. GMA helped Time Study achieve 4x ARR in a critical time.
90 Days for Bartesian to Reach Shopify Top 5
Ecommerce success requires a skilled marketing machine. GMA helped Bartesian become a top trending product globally.
Evolving Attribution, from UA to GA4
UTM attribution is enduring, but the transition to GA4 isn't straightforward. Best practices for datasets are changing.
The Privacy Apocalypse, Where To Go From Here?
Big Tech's dominance & privacy regulations prompt changes. Gov. needs more knowledge to get involved effectively.
The Next Gen Marketing Cloud Has Arrived
Autopilot redefines the Marketing Cloud with AI-authored emails and seamless data integration from MarTech ecosystem.
Twilio Acquires Segment, Good or Bad?
Making wave in the MarTech world, Twilio's $3.2B acquisition of Segment raises questions. Is it good for customers?
How Marketing Models Should Stack Up
Growth Marketing Advisors on building marketing models that work together and managing them. Read more in DMNews.
Considerations Most Companies Overlook
20 pros reveal considerations overlooked when building a MarTech stack. Learn more in this MerlinOne article featuring GMA.
Secret Sauce of Customer Relationships
MarTech simplifies marketing with high-impact conversations at scale for various personas, situations, needs, & channels.
Your Modern Marketing Playbook
Modern Marketing = Data + Smarts + People. Organize all Data in one central location. Use Smarts to interact with People.
Three Pillars of Marketing Technology
It’s critical to think about the “brain” at the center of “DMP” offerings; key differences are identification, enrichment, & integrations.
A New Era for Marketers | MarTech
The Marketing Technology ("MarTech") boom benefis all marketers - at companies large & small - and here's why.