RESOURCES
Chief Growth Officer - ChatGPT or Bard?
As the battle for the best AI has started, would ChatGPT or Bard be a better Chief Growth Officer? Learn who wins.
Building Your Company's Marketing Machine
What is the most effective marketing strategy for my company? How can I build & implement it successfully? Follow these steps...
Hunterz' 10x Growth, 3x Return on Ad Spend
Building a marketplace isn’t easy. GMA’s helped Hunterz achieved a 10x increase in demand, 20x in supply, & 3x ROAS.
The Privacy Apocalypse, Where To Go From Here?
Big Tech's dominance & privacy regulations prompt changes. Gov. needs more knowledge to get involved effectively.
Twilio Acquires Segment, Good or Bad?
Making wave in the MarTech world, Twilio's $3.2B acquisition of Segment raises questions. Is it good for customers?
Secret Sauce of Customer Relationships
MarTech simplifies marketing with high-impact conversations at scale for various personas, situations, needs, & channels.
Your Modern Marketing Playbook
Modern Marketing = Data + Smarts + People. Organize all Data in one central location. Use Smarts to interact with People.
Three Pillars of Marketing Technology
It’s critical to think about the “brain” at the center of “DMP” offerings; key differences are identification, enrichment, & integrations.
A New Era for Marketers | MarTech
The Marketing Technology ("MarTech") boom benefis all marketers - at companies large & small - and here's why.