RESOURCES
The Economics of Customer Acquisition
Profitable growth is heavily dependent on Customer Acquisition Cost (CAC), closely followed by startups and their investors. Here’s how it all works…
Down with the CPM
The WSJ article about brands spending shifting TV ad dollars elsewhere isn’t “news”. It’s just another symptom of CPMs that are just too high. To mitigate…
CES2024, AI, and Innovation
140,000 tech enthusiasts globally joined together in Vegas for CES2024. Feels like everyone said “AI”. It’s like a gold rush, mining for use cases.
Chief Growth Officer - ChatGPT or Bard?
As the battle for the best AI has started, would ChatGPT or Bard be a better Chief Growth Officer? Learn who wins.
Hunterz' 10x Growth, 3x Return on Ad Spend
Building a marketplace isn’t easy. GMA’s helped Hunterz achieved a 10x increase in demand, 20x in supply, & 3x ROAS.
Time Study's 4x Annual Recurring Revenue
SaaS startups need multi-disciplinary marketing machines to win. GMA helped Time Study achieve 4x ARR in a critical time.
90 Days for Bartesian to Reach Shopify Top 5
Ecommerce success requires a skilled marketing machine. GMA helped Bartesian become a top trending product globally.