The Next Gen Marketing Cloud Has Arrived

Autopilot redefines the Marketing Cloud with AI-authored emails and seamless data integration from MarTech ecosystem.

Jason Katz 10/12/20 Jason Katz 10/12/20

Twilio Acquires Segment, Good or Bad?

Making wave in the MarTech world, Twilio's $3.2B acquisition of Segment raises questions. Is it good for customers?

Xiaoyue Della Han and Jason Katz 5/26/20 Xiaoyue Della Han and Jason Katz 5/26/20

Discount offers and value-added COVID-19 response resources. Organized into 2 types of offers from 14 different categories.

Jason Katz 2/4/19 Jason Katz 2/4/19

Comparing MarTech from Marketer & Vendor perspectives + Amazon's AdTech Disruption, discussed in "Talking Stack" (Episode 32).

Jason Katz 1/23/19 Jason Katz 1/23/19

MarTech Governance for Your MarTech Stack" on "A Shark's Perspective - Marketing Podcast!" for a robust approach (Episode 89).

Jason Katz 11/28/18 Jason Katz 11/28/18

Product Marketing is critical in the MarTech ecosystem. Best practices emerged in seller adoptions & buyer decisions.

Jason Katz 11/6/18 Jason Katz 11/6/18

MarTech governance: 9K+ solutions, $65B funding, 70+ stack size, 500K agencies. Here are the 7 stages of governance

Jason Katz 11/6/18 Jason Katz 11/6/18

Marketing pros reveal the key factors when purchasing software in this Databox article featuring Growth Marketing Advisors.

Jason Katz 8/2/18 Jason Katz 8/2/18

20 pros reveal considerations overlooked when building a MarTech stack. Learn more in this MerlinOne article featuring GMA.