Profitable growth is heavily dependent on Customer Acquisition Cost (CAC), closely followed by startups and their investors. Here’s how it all works…

Paid advertising is a huge cost for high growth companies. Therefore, robust attribution is a must. There are a myriad of attribution solutions…

The WSJ article about brands spending shifting TV ad dollars elsewhere isn’t “news”. It’s just another symptom of CPMs that are just too high. To mitigate…

140,000 tech enthusiasts globally joined together in Vegas for CES2024. Feels like everyone said “AI”. It’s like a gold rush, mining for use cases.

Building a marketplace isn’t easy. GMA’s helped Hunterz achieved a 10x increase in demand, 20x in supply, & 3x ROAS.

Software products lack a tactile element. Value must be visualized, usually through evoking a core emotion, desire, or need.

Airbnb, DoorDash, and SeatGeek started small but grew to become leaders. What were their secrets to success?

Discount offers and value-added COVID-19 response resources. Organized into 2 types of offers from 14 different categories.

Lower ad costs from Facebook & Google due to COVID-19 can provide opportunities for companies to grow by strategic ad spending.

Modern Marketing = Data + Smarts + People. Organize all Data in one central location. Use Smarts to interact with People.