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RESOURCES
Considerations Most Companies Overlook
20 pros reveal considerations overlooked when building a MarTech stack. Learn more in this MerlinOne article featuring GMA.
Secret Sauce of Customer Relationships
MarTech simplifies marketing with high-impact conversations at scale for various personas, situations, needs, & channels.
Your Modern Marketing Playbook
Modern Marketing = Data + Smarts + People. Organize all Data in one central location. Use Smarts to interact with People.
Three Pillars of Marketing Technology
It’s critical to think about the “brain” at the center of “DMP” offerings; key differences are identification, enrichment, & integrations.
A New Era for Marketers | MarTech
The Marketing Technology ("MarTech") boom benefis all marketers - at companies large & small - and here's why.