RESOURCES
The Next Gen Marketing Cloud Has Arrived
Autopilot redefines the Marketing Cloud with AI-authored emails and seamless data integration from MarTech ecosystem.
Category Takeovers & User Dependency
Rising SaaS popularity means more competition. Stand out by developing a comprehensive growth marketing strategy.
5 Growth Strategies That Made Billions
Airbnb, DoorDash, and SeatGeek started small but grew to become leaders. What were their secrets to success?
Twilio Acquires Segment, Good or Bad?
Making wave in the MarTech world, Twilio's $3.2B acquisition of Segment raises questions. Is it good for customers?
Your Pandemic MarTech Offer Guide
Discount offers and value-added COVID-19 response resources. Organized into 2 types of offers from 14 different categories.
Paid Ad Strategy During the Pandemic
Lower ad costs from Facebook & Google due to COVID-19 can provide opportunities for companies to grow by strategic ad spending.
How Marketing Models Should Stack Up
Growth Marketing Advisors on building marketing models that work together and managing them. Read more in DMNews.
Inside MarTech | Vendor & Client Side (Podcast)
Comparing MarTech from Marketer & Vendor perspectives + Amazon's AdTech Disruption, discussed in "Talking Stack" (Episode 32).
MarTech Governance Podcast
MarTech Governance for Your MarTech Stack" on "A Shark's Perspective - Marketing Podcast!" for a robust approach (Episode 89).
Marketing MarTech | Seller and Buyer Side
Product Marketing is critical in the MarTech ecosystem. Best practices emerged in seller adoptions & buyer decisions.
Seven Stages of MarTech Governance
MarTech governance: 9K+ solutions, $65B funding, 70+ stack size, 500K agencies. Here are the 7 stages of governance
8 Important Factors When Buying Software
Marketing pros reveal the key factors when purchasing software in this Databox article featuring Growth Marketing Advisors.
Move Beyond the Cost-Center Mentality
Setbacks in transitioning to Growth Marketing & tracking its ROI" - Capterra article featuring Growth Marketing Advisors.
Considerations Most Companies Overlook
20 pros reveal considerations overlooked when building a MarTech stack. Learn more in this MerlinOne article featuring GMA.
Secret Sauce of Customer Relationships
MarTech simplifies marketing with high-impact conversations at scale for various personas, situations, needs, & channels.
Your Modern Marketing Playbook
Modern Marketing = Data + Smarts + People. Organize all Data in one central location. Use Smarts to interact with People.
Three Pillars of Marketing Technology
It’s critical to think about the “brain” at the center of “DMP” offerings; key differences are identification, enrichment, & integrations.
A New Era for Marketers | MarTech
The Marketing Technology ("MarTech") boom benefis all marketers - at companies large & small - and here's why.